The new "Virtual Try On" feature within ChatGPT enables users to upload a selfie or a full-body photograph and then visualize how various clothing items or accessories would appear on them. A "Try On" button now appears in shopping results generated by ChatGPT, facilitating this visual preview. Users are not limited to products suggested by ChatGPT; they can also upload an image of a clothing item, such as a screenshot from a website, and request to see it on their uploaded photo. This functionality is powered by OpenAI's recently released ChatGPT Images 2.5 model, which the company states offers more natural lighting, richer textures, and improved consistency in editing, alongside faster image generation compared to its predecessor, Images 2.0.
The accompanying "Favorites" feature allows users to save products they discover to an in-app "Library." This library stores the product listing alongside any generated virtual try-on images, enabling shoppers to revisit items and compare different looks without initiating new searches. OpenAI intends for these features to help users evaluate products and keep them under consideration before making a purchase.
The introduction of these tools marks OpenAI's continued effort to expand ChatGPT's utility in online shopping. The company previously experimented with an "Instant Checkout" feature, which was reportedly discontinued due to underperformance. This new approach focuses on the pre-purchase decision-making process rather than direct transaction facilitation.
The virtual try-on concept is not new to the technology industry. Google launched a similar feature in July 2025, allowing users to visualize clothing on themselves within Google Search. Pinterest has also established itself as a platform for visual product discovery and fashion inspiration. OpenAI's integration of these capabilities into ChatGPT positions it within an existing category of AI-assisted fashion discovery tools.
Beyond individual product try-ons, ChatGPT can also assist users in building entire outfits. Users can describe a desired style or upload a photo of a celebrity's outfit and ask the chatbot to find similar products available for purchase. This broader functionality aims to streamline the process from fashion inspiration to potential purchase within a single conversational interface.
While the virtual try-on feature is designed to provide an appearance preview, OpenAI notes that these generated images do not guarantee that a garment will fit. Users should also be aware that, by default, images uploaded from personal accounts to ChatGPT can be used for model training unless they opt out of this setting. The global rollout of these features began on October 1.